Online shopping this Christmas and Chanukkah are expected to jump 8.5 to 9 percent this year. Wow! That’s a major increase and we predict it means two things. 1) Retailers will offer more mobile coupons to compete for mobile shoppers. 2) There will be intense pressure to download retailer mobile apps, which help retailers create strong bonds with shoppers. Here’s how to save the most while mobile shopping.
Are you shopping more on your mobile?
1. Set your budget
Though it’s only October, it’s never too early to start thinking about holiday shopping. Total sales, including both in-store and online revenue, are anticipated to rise by 3.5 to 4 percent. Last year, the total sales grew by 5.2%, a healthy increase for retailers who survived the Great Recession. How much are you going to spend on holiday gifts this year? Set your budget now – and stick to it by rewarding yourself with (small) gifts if you stay on track.
2. Research online
Online research and discounts will influence two-thirds of every dollar spent in brick-and-mortar stores, says market research firm Deloitte. That makes sense. I almost always look up a product before I go into the store to buy it. This has been a trend for a few years, so expect more online ads, promotions, and content geared toward influencing your buying decisions.
3. Stay cool in store
Check prices on your phones while in store. Just because you’re there doesn’t mean to have to buy.
4. Bring your mobile
Who ever thought of leaving their cell phone at home? Only accidentally. But how many times have you forgotten to use your mobile to shop in store? Savvy retailers will send deals and coupons to your mobile while you are in store. They want to close the deal, after all. Why risk losing a shopper who is interested enough to come to your store, and check out your products? Look out for promotions advertised in-store that you can redeem on your mobile. And if you don’t see any, ask!
5. Pounce if the price is right
Nearly one-third of all consumers have already started their holiday shopping, and 42% of parents have started. (That would not include me!) If you see a good deal, snap it up.
6. Shop online
Everyone is doing it. According to the Deloitte survey, 3 in 4 holiday shoppers will make purchases online. It’s easy, it’s quick, and oftentimes you don’t even have to wrap the presents!
7. Practice gratitude
It can be nasty out there during the holidays. Be grateful for what you have in your life. Who cares if you don’t have what she has? You have what you have.
Have you started your holiday shopping?