Amazon has raised the free shipping minimum from $35 to $49 for non-Prime members. Book orders qualify for free shipping with a minimum total of $25. Amazon clearly is encouraging people to sign up for Prime.
I have grudgingly renewed our Prime membership the last couple years. I do think it has been worth it for us. But I wonder if this move will induce more people to buy a Prime membership or just start shopping at other retailers. Target, for example, matches Amazon prices now and it’s much easier to make returns there. On the other hand, their selection is obviously more limited.
serita says
totally surprised on this change. I will try other retailers first before checking Amazon.
Gillian says
I refuse to sign up for Prime as I don’t stream movies and think it’s a rip off. Now I will definitely buy from other online sites like ebay who usually have cheaper prices anyway.
Diane says
Also surprised–and not happy! 🙁