Ever wonder what it takes to write a knock out blog? Check out my story on the difference between writing for print and online, published today in Media Bistro. The site requires a paid membership, but I’ll share the intro.

Succeeding as a blogger comes down to three things: creating appealing blog content, choosing a topic that has natural commercial potential, and promoting your blog to no end. The last two don’t matter a whit unless you have mastered the first. Technical hurdles aside, many print journalists struggle to make the transition to blogging. This article aims to ease that pain by outlining…

I hope you find it useful! If you’d like to know more about the transition from print to blog, I’ve lectured many times on the subject. Shoot me an email if you’d like to know more.