This list of the Top 10 most shoplifted items of the season was compiled by Yahoo! and based on info from AdWeek. Yahoo says that “one in every 11 people walks out the door with at least one item they didn’t pay for.” That is truly shocking. More stats:
- Shoplifting is up 6% this year
- Retailers will lose about $119 billion of merchandise to shoplifters in 2011
- 75% of shoplifters are adults, most of whom have jobs
The top 10 items most stolen items are not what you would think! My guesses included iPods, kids toys, and clothes. Yahoo says (my comments in italics):
1. Filet mignon – So many people are tucking choice cuts of meats under their jackets that supermarkets are now considered the stores with the most theft. No way.
2. Jameson – Those with an unquenchable thirst for booze just help themselves to a free bottle of expensive liquor. Isn’t that why liquor bottles have that bulky black plastic cap?
3. Electric tools – Apparently the the most common items men nab are electric toothbrushes and power tools. At least they’re fighting cavities.
4. iPhone 4 – Electronics like smartphones and video games are high risk items, and one research group claims 100,000 laptops are stolen annually from big box stores. How exactly does one walk out of the store with a stolen laptop?
5. Gillette Mach 4 – Anyone who uses non-disposable razors knows they’re pretty expensive, so in tough financial times people don’t want to pay for them anymore. No wonder they keep these behind the counter!
6. Axe- The men’s deodorant and body wash we love to hate are often stolen in mass quantities and resold at flea markets and corner stores. Dial is popular amongst thieves too.
7. Polo Ralph Lauren – Clothing theft is up 31% since 2009. It’s hard to look good in a bad economy, so some score fresh threads the illegal way.
8. Let’s Rock Elmo – The Sesame Street toy topped the Toys ‘R Us “Hot Toys” list this year, so parents are stealing this must-have toy for their kids if they can’t afford it. That’s sad. But remind me of a story I heard on NPR yesterday about mall santas lowering kids’ expectations.
9. Chanel No. 5 – Who wouldn’t love a bottle of this popular woman’s fragrance? Expensive perfumes make up nearly four percent of loss in stores that carry them.
10. Nikes – As Ad Week points out, some shoppers wear flip-flops into a store, try on a pair of sneakers, and walk out wearing them. Sneaker heads will do whatever it takes to score the kicks on their wish list.