When deep discounts and buy-one-get-one free offers did not get customers in the door, businesses started offering refunds and “worry-free” guarantees in case of job loss, according to the NY Times.
“Companies offering these extreme guarantees — which typically require documentation to verify a job loss — said they were a direct response to research showing that a growing number of consumers were worried they might lose their jobs,” the story says.
A few examples:
“JetBlue will refund plane tickets. Virgin Mobile USA will waive up to three months of cellphone service charges. Walgreens will allow members of its in-store clinics to stay enrolled free if they lack health insurance.”
A few weeks back TheStreet.com also highlighted companies that will give you a break if you receive a pink slip.