I heard the most bizarre story on NPR about a broker who resells weddings that have been called off by the bride and groom. To avoid losing deposits for the caterer, venue, and more, the broker resells the wedding to a couple who would rather not plan their own wedding! Plus, the couple that steps in gets a nice discount.
Is the bridal broker taking advantage of heartbroken couples, or making the most of a crummy situation?
The site in question is BridalBrokerage.com, which has the motto “A new market for weddings.” The site sums up the business’ main selling points quite succinctly on the homepage:
Over 250,000 weddings are called off every year.We purchase cancelled weddings and resell them to new couples.
Sellers recover deposits and upfront costs hassle-free.
Venues and vendors enjoy uninterrupted business as usual.
Buyers find beautiful, pre-planned weddings at a fraction of the price.
Register with us and help us build a new market for weddings.
“We started talking about how great it would be if another friend who was also getting married at the time could just use her wedding,” Byrne said.
If you were getting married, would you consider buying a “pre-made” wedding?