Every month or so a fantastic catalog arrives in my mail for Yummy.com, a grocery delivery store. And every time the nearly edible pictures convince me to place an order – until I see the prices. But how much more expensive is Yummy? And does the time savings make up for higher prices?
To be fair, I thought I would compare Yummy’s prices to Albertsons, which sent me a (much less attractive) flyer yesterday. Below, Yummy prices are listed first followed by the Albertsons prices. The cheaper of the two is bolded.
Artichokes – $2.99 ea v. $2.50 ea
Cucumbers – $.99 ea v. $.50 ea
Red peppers – $.99 ea v. $.50 ea
Kiwis – $.50 ea v $.33 ea
Russet potatoes – $3.98/10lb v. $3.99/10lb
Sliced ham – $9.38/lb v. $4.99/lb
Ground beef – $4.49lb v. $3.50/lb
Ground turkey (20 oz) – $3.99 v. $3.99 (tie)
Halibut – $18.65/lb v $9.99/lb
Breyer’s ice cream – $5.99 v. 2/$6
Sliced bread loaf – $4.99 v $2.50
Orange juice – $3.99 v. $3
Yogurt (32 oz) – $4.29 v. $2.50
Cheerios (18 oz) – $5.29 v $4.99
Sugar (5lb) – $3.99 v. $2.79
Fiji water (24 5-liter bottles) – $25.99 v $23.96
Pacifico beer 12-pack – $12.99 v. $11.99
Yellowtail Chardonnay – $7.99 v $9.99
If I bought all these items from each store, my Yummy tab would come to $121.47. (Delivery is free because my Yummy tab exceeded $100.) My Albertsons tab would come to $95.01. That means shopping at Yummy is 28 percent more expensive.
Buying groceries through Yummy saves time, however. To get every thing I need at the grocery store takes me 60 minutes at Albertsons plus 45 minutes if I also run to Trader Joe’s. Calling an order into Yummy’s would probably take no longer than 15 minutes, though this is a guesstimate because I have not done this.
So I stand to save 90 minutes each week using Yummy. Is that worth the $26.46, or $17.64 per hour?
Not for me. What about you?