Amazon has raised the free shipping minimum from $35 to $49 for non-Prime members. Book orders qualify for free shipping with a minimum total of $25. Amazon clearly is encouraging people to sign up for Prime.
I have grudgingly renewed our Prime membership the last couple years. I do think it has been worth it for us. But I wonder if this move will induce more people to buy a Prime membership or just start shopping at other retailers. Target, for example, matches Amazon prices now and it’s much easier to make returns there. On the other hand, their selection is obviously more limited.