You’ve probably heard by now that Amazon purchased the online shoe-seller Zappos for $800 million, mostly in stock. My first thought when I heard this yesterday was – does that mean prices will come down?
It’s not that I dislike Zappos, but their prices are ridiculous. Case in point: on their clearance page the cheapest shoe featured is $94. I know, I know, they have free shippping both ways and great selection. But seriously, folks. Burn a little shoe leather and get a deal.
Now that Zappos is owned by Amazon, which is primarily known for uber-competitive prices, I wonder if prices will come down. Unless Amazon is getting into the high-end market, how could they not?
On second thought, the pairing of shoes and competitive prices could be the downfall of shoe-obsessed women everywhere.
What do you think?