When deep discounts and buy-one-get-one free offers did not get customers in the door, businesses started offering refunds and “worry-free” guarantees in case of job loss, according to the NY Times.
“Companies offering these extreme guarantees — which typically require documentation to verify a job loss — said they were a direct response to research showing that a growing number of consumers were worried they might lose their jobs,” the story says.
A few examples:
“JetBlue will refund plane tickets. Virgin Mobile USA will waive up to three months of cellphone service charges. Walgreens will allow members of its in-store clinics to stay enrolled free if they lack health insurance.”
A few weeks back TheStreet.com also highlighted companies that will give you a break if you receive a pink slip.
Thanks, Sarah!
April 21st, 2009 at 12:02 pm
I cringe every time I hear the car commercial that says “we’re all in this together”. No we’re not. If I lose my job, I am in it alone. In my humble opinion, it’s really condescending. I would rather hear them be more honest, saying, “you need a car, we have a car to sell you. Let’s make a deal.”.
April 24th, 2009 at 11:44 am
Hi – I read earlier on this blog that Daniel Cohen from http://verifiedfile.com is able to rank websites on Google. Can somebody explain how it’s done? Seems like everybody is talking about it.